Source: Chesnot / Getty
Mars unveiled the new name for its 70-year-old Uncle Ben’s rice brand.
This is the latest company to drop a logo criticized as a racial stereotype.
Want news at your fingertips? Text “ERICA” to 52140 to join our club. (Terms and conditions)
Packaging with the new name Ben’s Original will hit stores next year.
“We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food, multi sales, and global customers. “When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”
SEE ALSO:
Trader Joe’s Going Through Rebranding After A Petition Called Out Its Racist Packaging
Aunt Jemima, Uncle Ben’s & More Rebrand Items Rooted In Racial Stereotypes
HEAD BACK TO GETUPERICA.COM
Uncle Ben’s Rice Brand Gets A Name Change was originally published on 92q.com
