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Cheryl Pearson-McNeil is the Senior Vice President of U.S. Strategic Community Alliances & Consumer Engagement at Nielsen. She shares some important information about Nielsen, which is a company that measures what consumers watch, buy and listen to.

Nielsen recently released a new report about black millennials that shows how immensely powerful black consumers from 18-35 years old actually are, and how much of an impact they make with their interests & spending habits. Click on the audio player to hear more in this exclusive interview from “Get Up! Mornings With Erica Campbell.

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